Open Innovation Strategy at Johnson & Johnson

Mr. Dong Wu, Asia Pacific Innovation Center, Head, J&J INNOVATION

First to take the podium was Mr. Dong Wu, Head of the Johnson & Johnson (J&J) Innovation Asia Pacific Innovation Center.
Currently 70% of the products made by J&J, the largest healthcare company in the world, have a number one or two share in the global market, and 25% of sales have been generated by products introduced within the last five years. Mr. Wu explained, "This was made possible by the idea that innovation should not be strictly internal, and that it is important to have ecosystems that are more open. Innovation requires resources and ideas from both inside and outside the company, networks of talented people that combine technologies in new ways, and a unique approach."
"The mission of the Innovation Center is to approach early-stage researchers and start-ups, become involved with them while providing investment, and mitigate the risks borne by both the venture and J&J." This is to say that the J&J incubation model is to be a bridge for people who want to start a business, to establish companies, and get them operating. One such company is JLABS. They provide not only the tangibles such as laboratory space and infrastructure, but also various forms of support in areas including management and law.
He also recognized that "how to go about commercializing outstanding research is now a challenge that research institutions and universities face. That is why it is important to have private enterprises like us bringing out new value in ecosystems."


Mr. Dong Wu  Head of Johnson &Johnson Innovation,Asia Pacific
Dong is Head of Johnson & Johnson Innovation, Asia Pacific. He joined the Innovation team from Johnson & Johnson's Consumer business where he was Vice President of R&D, responsible for the Global Engineering Organization and leading the transformation of the emerging markets R&D groups. In that role he led the exploration of new product opportunities for Johnson & Johnson in global markets.
Dong joined Johnson & Johnson in 2007 as Senior Director, Head of Emerging Markets R&D where he focused on developing personal care products for emerging markets. During this time, he facilitated programs aimed at developing high value products and driving a culture of innovation.
Prior to joining Johnson & Johnson, Dong worked at Unilever where he held various positions in Quality Assurance, Manufacturing and Research & Development. Dong became part of the team that founded the Unilever Regional Innovation Center in Shanghai, where he was acting head of the Development Laboratory. He then became Manufacturing General Manager and Site General Manager of the Hefei plant, Unilever's largest manufacturing site worldwide. During his career at Unilever, he worked in China, the UK, the US and Japan.
Dong has a Bachelor's degree in Applied Chemistry from Fudan University and an MBA from China Europe International Business School.

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